In a lot of cases your website is the first impression customers have of your business. But like everything else, websites can become outdated. Your current site may well have looked modern and clean at the time it was designed but may now be slowing you down and even costing you business.
In our article today we talk about 10 signs it’s time to consider redesigning your website.
Your Competitors Have Upgraded
If your competitors have upgraded their websites, it may be time for you to follow suit to ensure you don’t fall behind. You don’t want to stand out in the wrong way!
Your Website Looks Outdated
Design trends constantly change especially when it comes to websites. A website that was built a few years ago can quickly start to look and feel outdated. It’s important to keep your website design up to date and don’t allow yourself to fall behind your competitors.
Your Website Isn’t Mobile-Friendly
If your website isn’t mobile friendly you will be denying so many potential customers use of your site, and in turn their custom. Over half of all internet traffic is now coming from mobile devices. Not only is a mobile friendly site essential for your customers, its now a huge factor in Googles rankings. A site that isn’t mobile friendly will not rank well on Google, making your business hard to discover.
Slow Loading Speed
When it comes to websites, speed is one of the most important factors. Your customers don’t want to hang around waiting for your site to load when they could easily load up another site, which would likely be a competitor to you.
Difficult to Update Content
Older websites built with older code or plugins can potentially be difficult to use while trying to update content. A newly designed website using up to date modern practices and plug ins will be much easier to keep on top of content wise.
Low Conversion Rates
You may find your website is getting traffic but not converting the traffic into leads or sales. This could very easily be down to an outdated website. Modern design focuses on ease of use with clear navigation for the user guiding them with clear call to actions and prompts.
Outdated Content and Information
Your website should grow with your business. As your services change or expand it’s important that the information is clear for your website’s users. If your visitors are taking in old information it’s a clear sign your website is due for a redesign.
Poor SEO Performance
SEO is so important in today’s world no matter what industry you are in. Anything that can be detrimental to SEO performance should be a priority to look into. Many aspects of old websites are going to cost your business in terms of SEO. Site speed, mobile responsiveness, bounce back rates are just a few of the issues that cost businesses because of their effect on a sites SEO performance.
Your Website Isn’t Secure
Security is critical both for you and your users. The older a website is, the more vulnerable it is to hacks and data breaches. With a website redesign, modern practices in terms of security should also be implemented at the same time giving you peace of mind and safe browsing for your users.
High Web Design Cost for Maintenance
The older a website is, the harder it can be to maintain. With the potential use of older plugins and security systems, frequent fixes may be necessary and more time consuming than they should be. A redesign may well save you money over time with maintenance being a smaller task on a modern website.
Summary
Redesigning your website can improve user experience, enhance SEO performance, and attract more customers. If you’re worried your website may be becoming out of date or not performing as you’d expect, we are always too happy to help and advise you.
