In a world where your website is often the first handshake with potential customers, having an online presence that truly reflects your business isn’t just nice to have, it’s a needed marketing tool.
Let me tell you a story about how we helped a local Preston business step up their digital game, and why it might be time for your business to do the same.
A Preston Success Story
Picture this: a well-established Preston business with 25+ years of solid experience and a brilliant reputation throughout the Northwest. Precision Flat Roofing had everything going for them except one crucial thing a strong online presence to showcase their impressive work.
Creating a Visual Identity
First things first, we needed to tackle their brand identity. We sat down for honest chats about what makes their business tick.
Together (and yes, it was genuinely collaborative!), we crafted a logo that speaks volumes with minimal fuss. Think sleek, modern typography paired with a simple yet clever flat roof design element. The result? A logo that their customers instantly connect with their quality work. No fancy marketing speak required just good, clean design that works.
Building a Website That Works as Hard as They Do
The website was next on our hit list. The brief was clear: modern, sleek and useful for their customers. We didn’t want to create another one of those websites that looks pretty but leaves visitors scratching their heads wondering what the company does!
Instead, we built something that:
- Showcases their impressive project portfolio (because seeing is believing)
- Clearly explains their services without the industry jargon
- Makes contacting them ridiculously easy
- Tells their company story in a way that builds trust
And of course, it looks fantastic on everything from massive desktop screens to tiny mobile phones (because nobody enjoys pinching and zooming just to read about roofing services).
Speed and Searchability
Here’s where things get a bit technical… We didn’t just build them a good looking website, we built them a marketing tool that actively works to bring in new business.
Their site now lives on our lightning-fast servers, which means visitors aren’t left drumming their fingers waiting for pages to load.
The Results
The transformation went beyond just looks. Precision Flat Roofing now has a complete digital presence that:
- Properly reflects their 25+ years of expertise
- Makes them discoverable to new customers
- Showcases their work even when their office is closed
- Positions them as the modern, professional outfit they truly are
Could Your Preston Business Use the Same Treatment?
Most local business websites could use some love. If your website was built more than a few years ago, or if it’s not bringing you the business you know it should, it might be time for a refresh.
The good news? Creating a website that works for your business doesn’t have to be complicated or break the bank. Whether you need a brand-new digital presence or just some updates to what you already have, the right web design partner can make all the difference.
Like what we did for Precision Flat Roofing? We’d love to do the same for your Preston business. From logo design and branding, to website development and hosting, we’re here to help you make your mark online.
Ready to transform your online presence? Complete our contact form or give us a call today.
