Right, let us cut through the waffle. You want to know if spending money on a website is worth it, or if it is just another expense that will sit there looking pretty while your bank balance suffers.
Fair enough. We get this question daily from businesses around Blackburn, and honestly, we are glad you are asking. Too many web designers promise the world without explaining how you will see a penny back.
It is Your Best Sales Rep (And It Never Calls in Sick)
Here is the thing about websites, they are salespeople who work for free. A decent website grabs people’s details when they visit, gets them to sign up for your newsletter, or convinces them to download whatever freebie you are offering.
Last month, we had a local garage owner tell us his new website pulled in more leads in three weeks than his Yellow Pages ad did all year. And that is not unusual. We have seen businesses triple their enquiries just by making it dead simple for people to get in touch.
Your Shop Never Closes (Even When You Want It To)
While you are home watching Netflix, your website’s still out there working. It is answering questions, showing off what you do and convincing people to hire you. That is extra business you would never get otherwise.
Less Time Explaining, More Time Earning
Do you know those questions you get asked over and over? “How much do you charge?” “What’s included?” “Do you cover my area?” A good website answers all that before people even ring you.
Look Professional, Charge Professional Rates
Let us be honest – people judge books by their covers, and they judge businesses by their websites. A decent website makes you look like you know what you are doing, which means people will pay you more.
We have seen tradies bump their prices up by 20-30% after getting a decent website. When you look the part online, customers assume you can deliver the goods. It is not rocket science, it just works.
Google is Where Your Customers Are Looking
When someone in Blackburn needs what you are selling, where do they look? Google. And if you are not showing up on the first page for local searches, you might as well not exist.
Getting your website to rank well for local searches is like having a shop on the high street, except it costs a fraction of the rent. We have got clients pulling in dozens of local customers every month just from people searching things like “electrician near me” or “web design Blackburn.”
You will Actually Know What’s Working
Unlike sticking an ad in the local paper and hoping for the best, websites tell you exactly what is happening. How many people visited, which pages do they look at, where your customers are coming from…
This is not just nice-to-know stuff, it is extremely useful information that helps you make more money. When you know what works, you can do more of it.
So, Will It Actually Pay for Itself?
Here is the straight answer: most of our clients make their money back within six months. Many see their investment returned three or four times over in the first year.
But here is what really matters – in 2025, not having a decent website is like not having a phone number. You are invisible to a massive chunk of potential customers who are looking for exactly what you offer.
The question is not really whether you can afford to get a website, it is whether you can afford to keep losing customers to competitors who have got their act together online.
Look, we are not going to pretend every website automatically makes money. It needs to be done properly, with actual thought about how your customers behave and what they want. But when it is done right? That is when the magic happens.
