Here are our top five absolute howlers we see time and time again, the ones that will have your potential customers clicking that back button faster than a child rejecting a call when they are watching YouTube on your phone.
1. Lack of Clear CTAs (call to actions)
We have got the classic “Where do I click?” scenario. You have got potential customers landing on your site, keen as mustard to use your services, but there’s no clear direction. No “Buy Now”, no “Get a Quote”, or even “Contact Us”! It’s like sending someone to the local pub but they have removed the bar. You have got to tell your visitor what to do, plain and simple. Don’t leave them frustrated on your website.
2. Poor Website Loading Speed
If your website takes longer than a Netflix does to load a show, then you have lost. Visitors are impatient, and rightly so. If your site’s dragging its heels, they will be off to a competitor faster than your website takes to load.
3. Non-Mobile-Friendly Design
If your site doesn’t look good on a phone, you are missing out on a massive chunk of your audience. Everyone’s on their mobiles these days, whether they are on the bus or waiting for a brew. If your site’s a mess on a small screen, you are basically waving goodbye to potential customers.
4. Confusing Navigation
Imagine trying to find your way around a maze while blindfolded. That’s what it’s like for users on websites with rubbish navigation. If they can’t find what they are looking for quickly, they will just click away. Keep it simple, keep it logical.
5. Low-Quality or Generic Stock Images
Using those cheesy, obviously stock photos that look like they have been plucked from a 90’s brochure. They make your site look cheap and untrustworthy. Invest in some decent, authentic images, or even better, get some proper professional photos taken. It will make a world of difference.
So, there you have it our five absolute website killers that will kill your conversion rate.
So how can we help?
At Links Web Design, we specialise in creating websites that not only look professional but also convert visitors into customers. Our team understands the unique needs of businesses in Blackburn and throughout Lancashire.
Ready to discuss how we can help improve your website’s conversion rates? Contact our friendly team today for a no-obligation chat about your digital needs.
