The virtual launch party may of finished but there is still much work to be done. A website is an evolving product. Like a garden, it requires constant attention to flourish. This aftercare phase is often overlooked in the excitement of going live. Aftercare is what transforms a good website into a great one.
The Tracking
Within weeks of launching, we become obsessed with analytics, checking visitor numbers, bounce rates and user journeys. Initially, this can seem like a small number of metrics, but patterns soon emerged. Visitors can tend to spend ages on certain pages, yet abandoning others almost immediately. This is valuable feedback.
Content is always King
Content could be a task that is ticked off the to-do list. How wrong that assumption could be! Content isn’t static; it’s a living entity that needs regular refreshing. Search engines favour recently updated pages, and returning visitors expect something new.
We always recommend (and can help with) establishing a content calendar not just for blog posts but for updating product descriptions, refreshing testimonials and revising the FAQ section based on actual customer queries. When you begin answering questions before they are asked, customer service enquiries drop significantly.
Creating fresh content becomes less daunting once you have started repurposing existing materials. A comprehensive guide could be transformed into several focused blog posts, an infographic and a series of social media snippets, all driving traffic back to the website.
The Technical Tune-ups
Behind the scenes, regular maintenance becomes non-negotiable. Security updates, plugin compatibility checks and database optimisations aren’t glamorous, but they’re essential.
Page speed remains an ongoing battle. Images need optimising, code requires streamlining and caching configurations needed tweaking. Each millisecond shaved off loading times translates to improved user experience and better search rankings.
Bridge Building
Perhaps the most valuable aftercare service we offer is realising that websites shouldn’t exist in isolation. They need to connect with social media platforms, email marketing campaigns and even offline activities. Each channel becomes a lead generation source feeding into your main digital presence.
When launching a new service or product we can ensure it isn’t just announced on the website, but echoed across all platforms.
The Feedback Loop
We can implement regular user testing. Not the formal, expensive kind, but simply watching visitors navigate the site while thinking aloud.
The Right Partner
Links Web Design in Blackburn – From your first consultation we demonstrate a level of understanding that goes beyond technical know-how. We strive to capture your vision and enhance it with our expertise.
We set ourselves apart from other agencies by not just building your website but offering an aftercare package that means you don’t have to deal with any minor issues.
The regular performance reviews we provide have been known to be invaluable for keeping sites relevant and competitive.
For businesses in Lancashire seeking a web design partner, rather than just a service provider, Links Web Design should be first on your call list.
