Think of your website like your online shop window. You wouldn’t leave your physical shop dusty, broken, and with old stock, would you? Then why would you do that to your website? Lots of UK businesses forget that websites need regular TLC.
We are talking about more than just adding new pictures. It’s about fixing broken links, keeping things secure with updates and making sure everything runs smoothly (including updating outdated content). Skip this procedure and you are basically inviting hackers in, slowing down your website and frustrating anyone who tries to use it.
Security? That’s non-negotiable. Crooks are always finding new ways to break into websites. Regular maintenance keeps your defences strong, protecting your business, your data and your customers’ info. And let’s face it, with GDPR, keeping data safe isn’t just a good idea, it’s the law.
Slow websites kill sales. Seriously, if your site takes more than three seconds to load, nearly half your visitors are gone. Maintenance fixes this by cleaning up code, shrinking images and making sure your site works on phones – which, let’s be honest, is how most people in the UK browse these days.
Google loves a tidy website. If your site’s fast, works well, and gets updated, you’ll show up higher in search results. That means free traffic, which is gold for any business!
Things change fast online, what looked cool last year might look ancient now.
Regular website maintenance
Regular website updates and maintenance keeps your website looking fresh and relevant, so you don’t lose customers to a rival company who are providing a better online experience for your potential clients.
Website maintenance is essential. It’s about security, speed, getting found online and staying ahead of the curve. It’s the foundation for making your business a success online.
