Thinking of a rebrand, or starting from scratch with your start up business? If so, let us educate you on the meaning of some colours:
Red
Red represents passion, energy and excitement. Some well-known brands like Coca-Cola and Virgin use the psychological impact of red to stimulate your appetite and create a level of urgency.
Blue
Blue represents trust, professionalism and stability. Some well-known brands like Barclays and the NHS use the psychological impact of blue to build a level of calm and reliability, with a corporate feel.
Green
Green represents nature, growth and sustainability. Brands like Macmillan Cancer Support and Spotify use the psychological impact to seem relaxing and green has its association with environmental consciousness.
Yellow
Yellow represents optimism, happiness and creativity. Brands like Selfridges and McDonalds use the psychological impact of yellow to provide a symbol. Being energetic attracts attention.
Purple
Purple represents luxury, creativity and royalty. Big brands like Cadbury use the psychological impact purple gives to give you the impression it is sophisticated and luxurious.
Orange
Orange represents enthusiasm, adventure and confidence. Brands like EasyJet and Sainsbury’s use the psychological impact that orange gives you to look friendly and approachable.
Black
Black represents elegance, power and sophistication. Giants like Nike and Adidas use the psychological impact black gives you to seem serious and prestigious.
White
White represents purity, cleanliness and simplicity. Brands like Apple and the Google homepage use the psychological impact white gives you to come across as minimalist and modern.
Brand design and the colour you choose for your business is just about as important as any other aspect. It’s not just about how it looks, it represents you as a business and helps you come across as you intend to.
Links Website Design is a digital agency based in Blackburn, dedicated to creating stunning and effective online designs for your business. With a team of skilled designers, developers and digital strategists we can give your rebrand or launch the best possible start.
