Getting a decent website built is only half the job done. The other half? Making sure people find the thing. This is where loads of Preston businesses come unstuck. They have spent good money on a professional website, but six months down the line they are still sat there wondering why the phone is not ringing.
Here is what nobody tells you: even the most gorgeous website in Preston will not do your business any favours if nobody knows it exists. That is exactly why Links Web Design does more than just build websites, we make sure they work for your business.
Marketing That Actually Makes Sense
Preston’s packed with marketing agencies that love the sound of their own voices. They will blind you with jargon and charge you hundreds for “strategy documents” that look like they were knocked up in an afternoon. We do not mess about like that.
Our marketing approach is dead simple: people need to know you exist before they can buy from you. They need to trust you before they will part with their cash. They need to understand what you are offering and why it is better than what your competitors are doing. These basics have not changed just because everything has moved online.
What has changed is how we reach people and build that trust. That is where knowing what we are doing becomes crucial. We have spent years figuring out how Google works and testing what gets results for Preston businesses specifically.
Local SEO That Gets Results
When someone in Preston searches for what you do, your website should be right there near the top. Sounds straightforward, doesn’t it? But loads of Preston companies are completely invisible online because their SEO was handled by someone who learned everything from YouTube.
Proper SEO for Preston businesses means understanding both the technical side of search engines and how the local market works. We know what words Preston people use when they are looking for services. We get the seasonal patterns that affect how locals search for things. We know how to make sure you show up when people search for businesses “near me.”
Most importantly, we focus on SEO that lasts. We are not interested in tricks that might bump you up temporarily but could really damage your website’s performance later. We build search visibility that gets stronger over time.
Social Media Marketing with Purpose
Social media is not about posting pretty pictures and crossing your fingers. It is about building proper connections with potential customers and keeping your existing ones engaged. Preston people respond differently to social media than folks in London or Manchester do. Getting this right makes all the difference between social media that brings in business and social media that is just a waste of time.
We help Preston businesses work out which platforms their customers use and how to connect with them properly. Sometimes that means focusing on Facebook because that is where your customers spend their time. Other times it is about building up your LinkedIn presence because you are targeting other Preston businesses. We do not use the same approach for everyone; we work out what makes sense for your situation.
Content Marketing that Actually Connects
Content marketing is not about churning out blog posts just for the sake of it. It is about creating stuff that helps your potential customers whilst showing that you know what you are talking about. Preston businesses need content that makes sense for their local market whilst positioning them as the experts in their field.
We help Preston companies create content that answers the questions their customers are genuinely asking. Whether that’s technical guides for business-to-business companies or helpful advice for consumer-facing businesses. We create content that serves a real purpose, this builds trust and shows you know your stuff whilst helping your search rankings at the same time.
Measuring What Matters
Preston businesses do not have time for meaningless numbers. They need to know whether their marketing spend is bringing in results. We focus on the stuff that matters to your bottom line: proper leads, how many visitors become customers, what it costs to get new customers, and how much they are worth over time.
Our reporting is straightforward and tells you what you need to know. You will understand exactly how your marketing is performing and what we are doing to make it better. No confusing dashboards or pointless statistics, just clear information about what is working and what needs tweaking.
The Complete Package
What makes Links Web Design different, as Preston’s go-to marketing agency, is that we can handle every bit of your digital marketing whilst still giving you the personal service you would expect from a local business. We are not some massive agency where you are just another account number and we are not a one-person operation that gets swamped when things get busy.
We are a team of marketing people who understand Preston businesses and know how to help them grow online. When you work with us, you get expertise across every digital marketing channel, backed by years of experience helping Preston companies hit their growth targets.
Your website should be working hard for your business – generating leads, building relationships and driving sales. With the right marketing behind it, that is exactly what happens. That is why Preston businesses choose Links Web Design, not just to build their websites, but to market them properly.
Ready to turn your website into something that brings in business? Let us have a chat about your goals and how we can help you reach them.
